The biggest JD in the North East is NOW OPEN!

The regional flagship JD will bring more than 40 of the biggest and best sports, fashion and outdoor brands around. Tech and innovation are at the heart of the new JD Metrocentre store, providing a fun and unique shopping experience for its core consumers, as well as reflecting the authentic role that JD plays in youth culture today.

JD has been a hub of innovation since 1981, evolving to reflect Gateshead's ever-changing culture, becoming a space where consumers come together to share their passion for streetwear and celebrate self-expression through style.

In honour of the opening, JD will be offering shoppers the chance to customise a pair of trainers, purchased in-store, for free at the brands customisation station throughout the weekend.

Providing an Ibiza-inspired soundtrack will be local superstar DJ and producer, Jerome Price, who has worked with artists such as Deadmau5 and has over 60 million streams. Jerome will be bringing the summer vibes alongside local influencers and social media stars, Nathan and Grace, to kick-off the launch weekend in style.

One lucky shopper – alongside three friends – could also be swapping Gateshead for the iconic party island thanks to a special competition. Shoppers who spend more than £100 in-store will be in with a shot at winning flights, a stay at the Ibiza Rocks hotel, one of the world’s most popular party hotspots and sought after tickets to the JD Pool Party in Ibiza. The competition runs until Saturday 9th July.

JD Fashion plc, said: “JD has occupied a special place on the nation’s high streets for over 40 years. We pride ourselves on embracing the communities that shop with us and the culture that surrounds us, and this new Metrocentre store embodies that commitment.”