We have unveiled the first stage of our exciting rebrand including a bold new logo, branding and advertising campaign.

Shoppers visiting the Red Mall will be the first to see the eye-catching new look signage as the first installation takes centre stage over the main entrance.

As one of the UK's top shopping and leisure destinations, taken over by Sovereign Centros in October 2020, we have been through a period of transformation which includes a complete rebrand as well as ongoing refurbishment plans such as four new centre escalators, recently revealed in Town Square.

The rebrand is the first of a number of initiatives to position Metrocentre as a best in class go-to destination for all the family, a place to meet and enjoy engaging and innovative experiences, and ultimately become a place to make new family memories.

Chief Executive of Sovereign Centros, Chris Geaves, said: “Metrocentre is a unique and loved shopping destination so we’re excited to reveal its brand-new look to the people of the North East.

“During lockdown the team have been working hard behind the scenes to create a very special reopening campaign featuring centre retailers, highlighting all the amazing and hardworking employees that make Metrocentre such a great place to visit.”

“The rebrand is the first major milestone in an ambitious and exciting plan for the transformation of the Centre. We have a clear vision for the future and are developing a masterplan of exciting flagship stores and significant investment into our leisure offer, reinvigorating our night-time economy and providing unrivalled fun days out for families, including some exciting alternative uses for some of our open spaces across the centre.” added Chris.

The campaign will feature some familiar faces from across the centre with some of the original independent retailers who were trading when it opened back in 1986.

Michael Orange, owner of family business Sweets Galore, commented: “It’s great to see Metrocentre returning to its roots. We were the first independent family owned business to open at the centre and were one of six retailers trading on day one, all those years ago.

“We’ve operated across the North East and have seen many changes over the years, adapting and evolving the business to deliver the latest trends and meet customer demand. Metrocentre is in my DNA and there is nowhere else in the North East I’d rather be. The environment, centre team and loyal customers make Metrocentre what it is”.

Pamela Jewitt, owner of Paris Dress House in the red mall commented: “I have operated at Metrocentre since 1988 when I first opened a leisure-wear clothing store in the blue mall. We then moved into ball gowns and dresses for special occasions and opened a larger store in The Forum.

“In 2017 we relocated and expanded again to our current store in the red mall where we sell a fantastic range of dresses for formal occasions and now specialise in gowns for proms and bridal wear. We have seen a lot of changes over the years and I’m looking forward to the next chapter for the centre.”

The new branding and campaign creative is now on display at the centre.