A brand new slushie store, Selfee, has now opened its doors in lower Yellow Mall at Metrocentre following a local North East family creating the idea during the covid-19 pandemic.

The new store is managed and operated by young brother and sister duo, Amy and Scott Campbell, 30 and 20 years old respectively. Amy and Scott are both following in the footsteps of their father, Peter Campbell, founder and owner of successful slushie flavours brand SnowShock which was created in 2003.

‘Selfee’ will serve nine different slushie flavours including a fizzy range as well as soft drinks, coffees and iced coffee.

The store is set to attract Metrocentre’s younger shoppers with its vibrant graphic wall for customers to snap a selfie with their colourful slushie refreshments in hand, a trend currently going viral on popular social media platform TikTok.

Amy Campbell, co-founder of Selfee said: “The idea to create Selfee came about while I was furloughed, I have two young children and I was thinking about what I would do next. Our family started bouncing ideas off each other and eventually we came up with the idea of Selfee based on our family slushie flavour brand SnowShock.”

Ben Cox of Sovereign Centros, senior asset manager for Metrocentre said: “This past year has been a challenge for all but it is great to see an innovative new business idea, born out of lockdown, come to fruition. Bringing exciting new independent stores to Metrocentre is a key initiative, so local family-owned slushie store, Selfee, is a welcome addition to the malls.

“We’ve always had a fantastic mix of big national brands and small independent stores, some of which have been with us for over 30 years, and we know how much our customers value the point of difference they bring. We’ve got more new names arriving which we look forward to announcing over the coming months.”

Selfee is located in Metrocentre Yellow Mall next door to McDonalds. Find Selfee's opening hours here.