Rituals Cosmetics has opened their brand-new store in Metrocentre’s Platinum Mall on Thursday 05 August 2021.

Rituals offer an extensive collection of luxurious yet affordable home and body products, that turn your everyday routines into meaningful rituals. Whether it’s delighting your senses with foaming shower gels or setting a soothing ambience with their unique signature scented candles, Rituals can help you transform your home into your sacred space of soulful living.

In 2000, Rituals opened its first store on Amsterdam’s Kalverstraat, followed by openings in such vibrant cities as London, Madrid, Antwerp, Paris, Lisbon, Berlin, Stockholm and New York. The luxury brand has over 840 stores, more than 2,745 shop-in-shops and 5 urban spas in 33 countries worldwide.

UK & Ireland Managing Director, Penny Grivea, commented: “This opening marks a really exciting time for Rituals as we continue to expand our retail offering across the UK. Metrocentre is an iconic location and, as one of the largest shopping centres in Europe, it is the perfect place to showcase our brand and help visitors create meaningful moments out of everyday activities. Our beautiful stores create an interactive shopping experience, helping our customers enjoy life’s little moments. We can’t wait to expand our presence in the North of England and show shoppers all that Rituals has to offer.”

Ben Cox of Sovereign Centros, senior asset manager for Metrocentre, commented: “We’re delighted to welcome Rituals to Metrocentre and look forward to the luxury experience they will offer our customers. The arrival of Rituals alongside other key lettings, including the recently opened TAG Heuer Boutique, demonstrates our ongoing commitment to deliver fantastic new premium brands to Metrocentre.”

Visit the new Rituals store located in Lower Platinum Mall.