TAG Heuer is delighted to announce the opening of a new boutique at Metrocentre in partnership with family jeweller Beaverbrooks.

The new store welcomes customers to discover the spirit of TAG Heuer in this contemporary and sleek designed boutique, where a selection of TAG Heuer’s most anticipated launches and most loved heritage pieces will be available. The most recent launches include the union of two legends, the TAG Heuer Carrera Porsche Special Edition collection, as well as the TAG Heuer Connected with new immersive sports experiences. These collections will be displayed alongside the upcoming new Aquaracer 300 Professional and classics like the Monaco, Formula 1 and Autavia collections.

Commenting on the boutique opening, Rob Diver, Managing Director of TAG Heuer UK and Ireland, said: “We are delighted to be opening this new TAG Heuer boutique at Metrocentre in partnership with Beaverbrooks. This boutique will enable us to offer our customers a fully immersive in-store brand experience in the North East. We are on an exciting journey with Beaverbrooks, with this, the first of two boutiques to be opened over the coming months, with a TAG Heuer boutique opening in Milton Keynes shortly. The brand already enjoys very high levels of awareness all over the country, and we look forward to building on this by showcasing the best of TAG Heuer and this valued partnership.”

Anna Blackburn, managing director of Beaverbrooks, said: “We are excited to be expanding our long-running partnership with TAG Heuer with the opening of a brand-new luxury boutique store in Gateshead. The Metrocentre is a vibrant retail destination so we are thrilled to be able to develop our relationship with such an aspirational brand, providing outstanding levels of personal customer service, expertise and passion for luxury watches for the local community.

“The boutique will be a welcome addition to our network of 72 stores nationwide including four existing TAG Heuer boutiques, and will perfectly complement our luxury portfolio, with its combination of premium quality products and an exceptional shopping experience.”

Ben Cox of Sovereign Centros, Senior Asset Manager for Metrocentre, commented: “The new Tag Heuer boutique is a fantastic addition to the centre and really consolidates the centre’s reputation as the go-to destination for luxury watches in the region.

“The investment by Beaverbrooks, in addition to a string of recent lettings, demonstrates confidence in the centre and retailing in a post lockdown environment.”