PIVOT®, an innovative British product that breathes new life and meaning into the concept of ‘home fitness’ regardless of the size of bedroom or property is set to join Sook spaces at Metrocentre from Thursday 2nd – Saturday 4th December.

Founded and created in Newcastle, PIVOT, will be on display for three days at Sook, located in the Upper Red Mall, displaying the ground-breaking and patented home fitness solution, a bed that converts into a home gym and can be placed in any bedroom to gain a gym without compromising your home.

“PIVOT is the only home exercise solution on the market that gives you a full home gym, offers dual usage of your bedroom, opens up space for exercise, and the gym completely disappears from view when not in use”, said co-founder Patricia Montgomery. “With PIVOT, you no longer need to clutter your home with unsightly exercise equipment.”

Designed to help you achieve your fitness goals at home, regardless of the space, PIVOT saves time, space, travel and money. Available to order online, PIVOT is a modular wall bed with a strong, steel frame. When locked in the upright position, it exposes functional exercise gear tailored to your personal fitness goals. From a fold-out power rack with spotter arms and J-hooks, to dips bars and a full-width pull-up bar, PIVOT is a unique home exercise solution that eliminates the barriers between you and your fitness goals.

Sook helps businesses streamline their retail models with its ‘bi-hourly’ rental model so they operate in places their customers are visiting and at times they are buying. By using its footfall data and heatmap analytics, Sook analyses performance and gives businesses information to inform decisions, including about the most profitable times to open.

PIVOT founders, Colin and Patricia Montgomery, have been shortlisted as Finalists in this year’s Great British Entrepreneur Awards Made in the UK category, and the bed has been featured in a range of fitness and lifestyle publications. The BBC invited the founders to pitch on Dragons’ Den and Smartech at Selfridges offered their hero display to showcase the bed.

Experts predict that demand for home gyms will continue to increase, as many people have shifted completely to a work-from-home lifestyle. The PIVOT Bed not only converts into a home gym, but it stores the unsightly and cumbersome gym equipment neatly under the bed and out of sight.

According to Mintel, the consumer trends analyst, 28% of all British adults have bought exercise equipment since the start of COVID-19, and 64% of adults have transitioned to home workouts. Home gym equipment sales in the UK have spiked by 5813% during COVID-19 lockdowns, and by July 2020, gym weights sales surpassed 2019’s total.