Go Outdoors to pitch up at Metrocentre

Go Outdoors, the leading outdoor clothing and accessories brand, has confirmed that it will be launching at Metrocentre later this year. The unit, formerly occupied by Wilko, spans 20,242 sq ft within Blue Mall, and will be the retailer’s only store in the region within a shopping centre environment.

Presenting as a Go Outdoors Express, the store will stock a full range of brands such as Rab, OEX, and Berghaus, as well as the likes of Peter Storm, HiGear, and Brasher. Customers will find expert advice and additional services will be part of the offer, including boot and rucksack fitting, with a focus on omni-channel that is designed to meet the needs of Metrocentre’s customer base.

Go Outdoors aims to inspire outdoor activities, and will be bringing the best equipment to its established audience in the North East. The first such store in the region within a shopping centre represents a significant milestone for Metrocentre, having quickly replaced former tenant Wilko, which closed late last year.

Ben Cox, Director at Sovereign Centros, commented: “The signing of Go Outdoors is both a direct response to what our visitors want from the destination, and a great example of the importance of Metrocentre to the North East. Late last year we were hit with a significant challenge as Wilko closed, but a proactive approach and the destination’s appeal has put us in a position to introduce a brand that belongs here, in good time. Go Outdoors joins us as we build momentum with major retailers, like Frasers Group, Zara, and Primark, all committing to and investing in Metrocentre.”

Go Outdoors Chief Executive Lee Bagnal, added: “We are excited to be opening a new location at Metrocentre and to offer customers the best range of outdoor clothing, footwear and equipment. Everyone can reap the rewards of being in nature from improved well-being and physical health and we are happy to facilitate that.”

The Go Outdoors signing is part of Sovereign Centros’ commitment to bring the best stores to Metrocentre, reinforcing its position as the dominant destination in the North East and top 5 UK super regional mall. It follows the recent news of Primark taking a significant upsize at the destination, and tech giant EE opening a new experiential store.