PEPPA PIG: SURPRISE PARTY – A BRAND-NEW CHILDREN’S IMMERSIVE EXPERIENCE SET TO OPEN AT METROCENTRE

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  • Immersive Everywhere presents a groundbreaking immersive experience for pre-school aged children, PEPPA PIG: Surprise Party, opening at Metrocentre Gateshead, in Autumn 2025, in collaboration with leading games, IP and toy company, Hasbro.
  • The UK’s first-ever immersive PEPPA PIG experience, PEPPA PIG: Surprise Party, will deliver a world-first in family entertainment - giving children the unprecedented opportunity to interact directly with characters from the beloved animated preschool TV series. Set across a 19,000 sq. ft space, the experience will feature never-before-seen content alongside interactive live storytelling, theatrical performances, and hands-on, multisensory activities designed to inspire joyful learning and creativity.
  • Little ones will be invited to play an active role in planning and preparing for Peppa’s big day as they take on exciting adventures, explore iconic scenes and interact with their favourite characters from the award-winning children’s television series.

This Autumn, beloved children’s television character, Peppa Pig, will be brought to life in an all-new immersive adventure, PEPPA PIG: Surprise Party, designed specifically for young children by renowned live entertainment company, Immersive Everywhere, in collaboration with leading games, IP and toy company, Hasbro.

Opening at the iconic Metrocentre in Autumn 2025, PEPPA PIG: Surprise Party promises an oink-tastic adventure where, for the first time ever everyone will be able to step inside the world of PEPPA PIG and help to plan the ultimate surprise party.

Taking on an active role in the party preparations, this brand-new immersive experience invites families to freely explore recognisable locations from the globally successful animated television series including the Garden Square, Mr Fox’s Shop, the Aquarium and Caves – each packed with a series of exciting, hands-on activities before ending with a very special surprise party just for Peppa.

Hopping aboard ‘The Big Train’ to enter the experience, guests will meet plenty of Peppa’s friends along the way while helping with everything from choosing the perfect gift with Miss Rabbit, singing along with Madame Gazelle and, of course, making sure the party cake is ready on time! The adventure will culminate in a showstopping celebration with Peppa’s family at Peppa’s House complete with party hats, giggles and maybe even a few muddy puddles.

Blending live puppetry and theatrical performance with digital storytelling and multi-sensory play, PEPPA PIG: Surprise Party has been thoughtfully designed to encourage curiosity, creativity and joyful learning. With free-flow exploration across 19,000 sq. ft, children can choose their own path, going at their own pace and engage with the experience however they like, meaning no two visits will ever be the same.

Alongside the activities throughout Peppatown, the experience will feature a variety of photo opportunities for children and adults to enjoy as well as an onsite gift shop offering exclusive keepsakes and PEPPA PIG treasures to take home as a memento of their magical day.

PEPPA PIG: Surprise Party will also be home to two Party Rooms, each with its own theme (Carnival and Circus) and decorated with party bunting, festoon lighting and large screens for guests to display their own footage for children’s birthday parties. Each room can cater for up to 10 children and 4 adults.

Elliot Hargreaves, Chief Executive Officer at Immersive Everywhere, comments: “We are truly excited to bring the world of PEPPA PIG to life in a whole new way at Metrocentre, Gateshead. PEPPA PIG: Surprise Party is a huge milestone for us and reflects our commitment to creating exceptional, memorable experiences for families. This will be the first-ever immersive live experience for children of this age that allows them to actually step into an episode of PEPPA PIG.”

Matt Proulx, Senior Vice President, Global Experiences, Partnerships and Music at Hasbro, said: “PEPPA PIG: Surprise Party is a fresh and playful take on Peppa’s beloved world. The experience invites families on a brand-new adventure—packed with unexpected moments, interactive fun and big surprises for little fans. It’s a joyful addition to Peppa’s live event lineup, and we can’t wait for families to jump in and celebrate with her.”

Ben Cox, Director at Sovereign Centros from CBRE, Asset Managers of Metrocentre, said: “Immersive Everywhere is a leader in creating world-class, one-of-a-kind leisure experiences that truly connect with audiences. We’re thrilled that they’ve chosen Metrocentre as the home for the UK’s first ‘PEPPA PIG: Surprise Party’ – a testament to the strength of our family-focused catchment. This exciting addition pushes the boundaries of retail and leisure, reinforcing our commitment to investing in dynamic experiences that bring joy to our visitors and the local community.”

PEPPA PIG: Surprise Party has been thoughtfully designed to cater to everyone’s needs including a complimentary and secure buggy park, cloakroom and a Sensory Room with a soft interior, calming colour, changing lights and soothing music, toys and bubble tubes, offering a relaxing space for decompression and a moment away from the sensory stimulation outside.

PEPPA PIG: Surprise Party will feature state-of-the-art puppets and completely original audio-visual content throughout, combining theatrical performance and storytelling with captivating and enchanting activities in one immersive performance space, designed to inspire the imaginations, foster creativity and promote joyful learning while building lasting memories and shared experiences in one immersive performance space.

Tickets will go on sale in July 2025, priced from £9.50 per adult and £12.50 per child. For early access to tickets and more information, please visit www.peppapigsurpriseparty.co.uk